When you hear some people saying that they don’t have time for anything, you who run a startup probably find it a bit funny, don’t you?
If they only knew all the things you need to get done, your to-do list that grows like gremlins, your inbox with thousand of emails, and much, much more.
Having so much to do, you probably agree that spending your time wisely is your number one priority.
Knowing that, I realized I should do something to help you. Since there’s a lot of trash content going on in the internet, it’s probably hard for you to keep track of the great ones.
So I decided to put together a weekly easy to read post with only the best resources for startups. What sort of things will you find on it? Read More →
Engaging in relevant conversations is a crucial activity to grow your business.
It helps you build trust with your customers, create relationships with influencers, put yourself as an authority in your domain, and of couse, all these factors contribute to acquiring and retaining customers for your startup.
The issue is that most of the time you get overwhelmed by the quantity and speed of all conversations going online. Should you interact on twitter? Or maybe answer a question related to your business on Quora? Or participate on a discussion at Linkedin? Maybe the best to do is to comment on a blog from an influencer?
If you don’t have a proper system in place to deal with it, you can end up spending a lot of your time on these tasks and not getting the expected results.
Having this problem myself, I decided to create a system to monitor all my preferred marketing channels, where only the relevant conversations for my business would show up, so all I needed to do is take action. It took me a few days to figure out how to do that, but now I can say that the results have been worth the effort.
I’m not a selfish guy, so I decided to share this system with you. Here’s what your life will look like when you finish to implement this system: Read More →
Building an audience is probably one of the most important and difficult tasks for your startup.
You spend tons of hours each week trying to figure out how to drive more traffic to your product, what channels work better than others, how to write the perfect copy, or just how to keep your customers coming back for more.
Have you ever felt that despite of all your efforts, your audience is not growing at the pace that you would like?
If yes, don’t worry. You are not alone on this. In 2013, 70% of marketers “got it wrong”, by failing to deliver the business results expected from them. Why? Because they didn’t focused on the one thing that really matters: Understanding their customers.
The results are pretty significant: Marketers who gave priority to understand their audience performed three times better than the ones who didn’t.
Read More →
How do you discover the best marketing channels for your startup? And what topics do your customers prefer to discuss on each channel? In this post I will provide you with an actionable strategy to uncover it.
Most startups don’t fail at building a product. They fail at acquiring customers. – Gabriel Weinberg
Creating a differentiated product that solves a big market problem is hard. If you are in the process of building one, you know that.
But nothing is more frustrating than building an outstanding product and not being able to get customers to play with it.
That’s why from day one you should be constantly thinking about your customers. The first hard question that you usually face is where to spend your budget and time with your customers. Your resources are limited, so you want to use them wisely.
Thus, you will need to figure out what marketing channels works best for your startup. The easiest way to find it out, or “the one simple trick” mentioned in the title, is to look at your customer activities and compare them channel by channel. For this exercise, you will also need to think about the main topics related to your business.
Since I wanted you to walk away from this post with your list of best marketing channels in hands, I decided to share with you the process I went through to get this information for this Blog, and give you a spreadsheet to help you track your whole analysis.
Enough talk, let’s get started: Read More →
One of the main challenges for Startups is to get their message right.
It’s hard to get peoples’ attention when there are so many different options and limited time.
Therefore, many Startups put a huge focus on crafting their message as simple as possible. “The less words you use to explain what your product is about the better”. Many even use schema to introduce their startups: “The AirBnB of X, The Twitter of Y, The Salesforce of Z”.
Using simple and clear communication is important, but definitely not enough. Understanding your value proposition doesn’t necessarily drives your potential user to conversion. Even more importantly, it doesn’t guarantee engagement, which would consequently transform your converted user in an active user.
In order to achieve these goals, you need to pose the right questions in your users minds. Make them think why they need the facts, before actually throwing the facts. You need to create curiosity. That’s why you should consider applying the “Gap Theory” of curiosity when designing your user experience. Read More →
Productivity is a subject that from time to time I find myself thinking about. There are plenty of articles on internet telling you what to do to become more productive, but once you start implementing their tips you realize that not everything works for you. Putting a plan together to get more productive and not being able to align yourself with it is quite frustrating, and sometimes it leads you to be even less productive than you were before. I tried many different things, and from my own experience, I can say that most of the tips that you find on articles works. The problem is not with the tips, but how you approach them.
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In the last few weeks I have seen this discussion going on in almost everywhere: People on LinkedIn Groups looking for a technical co-founder, non technical founders asking on Quora how to better approach a Tech Co-Founder, people going to network events to find a developer for their ideas, and of course, geniuses who have found the next big thing and now just need a Tech Co-founder.
As you can see, these Tech guys have been pretty much requested. Honestly, there is no magic to get them on your board. However, there are a few ways in which you can become more attractive to them and hopefully find out the right one to be the Tech Co-Founder for your idea. I am not a developer, but I worked close to developers quite a few times, so I can say that I have a good understanding on how to approach them.
Before I start talking about how to best approach them, let’s first see why they would probably not be interested in your idea:
- They could easily work for a big company (Google or Facebook for instance), receive a very good salary, work with many other smart people and have the security that in a couple of months they will still have their jobs.
- What about being a freelance? Working on the comfort of their home, deciding how much work to get, making their own schedule.
- Or maybe….. they could Start their own Startup, working on their own idea (which probably they are much more excited about), without the need to divide any shares with you.
Read More →